About KingsDen
Our mission, our story, and why we're obsessed with elevating home-service businesses.
Kenneth E Darley III
Co-Founder
Arjuna Mopal
Co-Founder
The Story Behind KingsDen
KingsDen was founded by two lifelong friends, Kenneth E Darley III and Arjuna Mopal, who both attended Rutgers University–New Brunswick and graduated with degrees in Finance.
From day one, we shared a simple belief: small businesses deserve enterprise-level systems.
We saw home-service business owners, roofers, plumbers, electricians, landscapers,and cleaners working twice as hard as anyone else while drowning in missed calls, scattered leads, broken follow-ups, and outdated processes.
They weren't failing because they lacked skill. They were failing because the systems around them weren't built for the modern world.
So we decided to build those systems.
Why We Care About the Home-Service Industry
Both of us grew up around small, hard-working families who built a living with their hands. We saw how much stress came from running day-to-day operations with trying to juggle calls, jobs, scheduling, invoicing, and follow-ups all at once.
These people don't just run businesses… They keep communities running.
We built KingsDen because home-service pros deserve tools that make their lives easier, not harder.
Our Mission
Our mission is simple: To automate the busywork so home-service business owners can focus on what actually grows their business.
We create:
- ✓ AI-powered appointment systems
- ✓ Automated follow-ups
- ✓ Custom CRM pipelines
- ✓ Smart workflows
- ✓ High-converting websites
- ✓ End-to-end business infrastructure
Everything is designed to remove manual tasks, increase bookings, and help business owners reclaim their time.
What Problem We Solve
Most home-service businesses suffer from:
- ✗ Missed calls
- ✗ Leads slipping through the cracks
- ✗ No automation
- ✗ Disorganized follow-ups
- ✗ Inconsistent scheduling
- ✗ Too much manual work
- ✗ Zero system integration
KingsDen solves all of that with one automated ecosystem built specifically for the trades.
We replace chaos with clarity. We replace busywork with bookings. We replace stress with systems.
Our Core Values
These five values define every system we build:
Speed
Businesses move fast. Your systems should too.
Precision
No guessing. No fluff. Everything must be clean, clear, and intentional.
Automation
If a task can be automated, it should be.
Clarity
Data, dashboards, and processes that finally make sense.
Results
We judge our work by one thing: growth.
Why We Built KingsDen
We wanted to help business owners in ways they didn't even know they needed help.
Our passion is creating systems that give people their time back, reduce stress, and help companies grow while we grow alongside them.
KingsDen is more than a service. It's a partnership. It's a commitment to helping home-service pros win.
Kenneth E Darley III
Co-Founder
Kenneth is a visionary leader with a passion for automation and business growth. He graduated from Rutgers University with a degree in Finance and has spent years helping businesses streamline their operations.
[email protected]Arjuna Mopal
Co-Founder
Arjuna is a tech innovator and problem-solver, dedicated to creating systems that empower small businesses. He also graduated from Rutgers University with a degree in Finance and brings a unique blend of technical and business expertise.
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